Hi-Viz Road

Why is hi-viz actually the coolest gear on the planet? Well, that’s because you look at your very best when you’re seen, avoided and still very much alive after rubbing shoulders with motorists who just can’t see you in that all-black number when the light is fading, or visibility is poor. And because we know some hi-viz can make you look like you should be riding a jackhammer not a bike, we’ve even made some that looks pretty decent too (though we say so ourselves). You’re welcome.

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Endura Pro SL 3-Season Jacket - being too hot or too cold ends here., transcript available

Endura Pro SL 3-Season Jacket - being too hot or too cold ends here.

Have you ever faced, blurry eyed, into the depths of your wardrobe at stupid AM wondering what the hell to wear on that cold, wet, drying fast, maybe getting warmer later, cloudy, chance of sun type day in the knowledge that whatever you end up picking will either be too hot or too cold, or both, depending whereabouts in the ride you are or how many punctures in a row your mate gets?

Anyway, remove all this unnecessary stress from your daily decision making and just put on the Pro SL 3-Season jacket incorporating a detachable PrimaLoft™ inner gilet – warm enough for all the starts, stops and re-starts and cool enough, thanks to the Gods Of Serious Venting, to regulate your body temperature for the entirety of your ride.

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Ride harder, longer - with Ergonomistry, transcript available


Endura and Phil Burt collaborative Ergonomistry Project launches with Taboo-busting NEW Women’s Pro SL EGM Bibshort. The Ergonomistry philosophy is very simple: Ergonomic innovation and comfort engineering, backed by both medical science and rigorous rider testing… Love at first fit guaranteed.

PHIL BURT The Ergonomistry Project
, transcript available


Ride with the substance of advantage in the revamped Pro SL Bibshorts, the latest version of our game changing, multi award winning best seller.

The Pro SL Bibshort with award-winning multiple pad width technology now boasts a ‘perfect fit’ with lumbar support and power straps.